Dubai's diversity means that visitors can enjoy a whole range of different experiences. From the beautiful undulating desert sands to the bustling downtown areas - the vast unspoiled beaches and the mountains to the east - Dubai is a city of adventure, contrast, discovery and surprise.

Dubai Creek
The creek, which runs through the heart of the city, has shaped the destiny of Dubai. Early settlers used it as a trading point and the city has expanded with the creek at its heart. Today, it is the focus for commerce - the waterfront is dominated by impressive, glass clad buildings and its waters are criss-crossed by two bridges and a tunnel. By contrast, the creek is still, in places lined by abras, the traditional wooden dhows - and trading with neighbouring countries in a style which has not changed in centuries.

Variety is at the heart of the Dubai experience - whether its peace and quiet on secluded beaches - or adventure and challenge on a desert safari - has sufficient depth to satisfy even the most seasoned traveller.

The City
Dubai's central business district is divided into two parts - Deira on the northern side and Bur Dubai to the south. Each has its share of fine mosques and busy souks, of public buildings, shopping malls, hotels, office towers, banks, hospitals, schools, apartments and villas. In Dubai, the world is encapsulated - restaurants and bars with diverse international themes - outstanding sports facilities including 3 international standard golf-courses - a superb tennis stadium and internationally renowned horse racing courses.

Cultures and ethnic diversity abound in a harmonious and safe atmosphere which is the envy of the world. There are parks and gardens, plus golden sands in abundance - and - by contrast - the drama of the desert. A visit to Dubai is nearly always accompanied by an adventure into the vast desert where the rolling sandscape is both a challenge and an opportunity to experience an extreme environment in the capable hands of professional drivers.